When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers tend to overlook dads. Many assume that men who are dads have similar habits to those who aren’t dads, or they use outdated stereotypes of fathers when crafting their messaging. However, today’s fathers have well-defined beliefs about their roles, distinct purchasing behaviors, and are digitally savvy.

PeaCounts, a “done-for-you” bookkeeping solution currently in beta testing, is launching to the public this summer. Harnessing the powerful accounting software of the NetSuite platform and paired with artificial intelligence and blockchain technology, PeaCounts has designed the world’s most technologically advanced, secure, and, most of all, user-friendly accounting system.

Business executives’ optimism about the U.S. economy continues to soar but is tempered somewhat by growing inflation concerns, according to the first-quarter AICPA Economic Outlook Survey, which polls chief executive officers, chief financial officers, controllers and other certified public accountants in U.S. companies who hold executive and senior management accounting roles.