If you are looking to take your established small business to the next level, or if you are preparing to enter the startup world, one skill set that you may consider becoming proficient in is the ability to code. The ability to code and to participate in conversations around programming is indispensable; it allows you to quickly identify and resolve issues and also provides a unique perspective into the content development process.
While this skill is no longer reserved for the technically-inclined, aspiring small businesses can benefit from understanding the inner workings of their system, provide them with an appreciation for technology, and also introduce them to additional business opportunities.
Heather Wied, Marketing Director for Pubsoft understands that learning a little code can go a long way, and in her latest article for PR Newswire's Small Business PR Toolkit, Wied offers convenient and cost-effective ways to learn and build these reputable skills.
Blogs offer the convenience of an unstructured way to learn information quickly. You can easily bookmark the page and return when time permits. Depending on the format of the blog, tutorials can help add another dimension to learning.
MOOCs or Massive Open Online Courses are more structured in nature and are aimed at unlimited participation and open access via the web. In addition to offering traditional course materials, many MOOCs provide interactive forums and certificates for course completion.
Free, mixed, and paid services can offer trainings that provide detailed information on the skills that you are trying to build. Wied mentions there is a range in price from free, like the Kahn Academy, to paid like SkillShare or lynda.com.
For further discussion on why the ability to code is an important skill that a small business owner must possess, read Wied's article here.