In 2018, the world of sales looks exponentially different. Forecasters predict one million traditional salespeople will lose their jobs within the next two years. Evolving technology is creating new trends and challenges, so how can you avoid becoming another statistic?
Just like the New England Patriots and the Philadelphia Eagles, great teams do not happen by accident. There has to be deliberate intention in investing in the team and a shared goal that is bigger than any one team member.
If you were under the impression that Search Engine Optimization (SEO) might be losing its luster, guess again. According to Craig Petronella, founder the CEO of Petronella Marketing, SEO is the “oxygen in the room for a business. If a business doesn’t market, they don’t get business and don’t survive.”
There’s a lot of talk these days about companies becoming “customer-centric.” It means putting customers at the center of the business. The idea is to build positive consumer experience both before and after the sale, with customer retention and repeat business as the goal.