According to statistics released by Expanded Ramblings in February 2017, more than 301 million people are active monthly users of Snapchat. The social media platform claims that 2.5 billion Snaps are created every day. Contrast that with Twitter, President Donald Trump’s favorite social media outlet, which reported 317 million monthly active users as of the third quarter of 2016.
On February 14th, Etsy announced the launch of Etsy Studio in a social post. While Etsy.studio certainly would be a great, memorable domain for their project’s primary website, as Elliot previously suggested, Etsy has at least made an excellent decision to start using the domain on social media. In fact, Etsy is just one of many brands and individuals utilizing a new wave of Branded Short Links.
In 2013, there were 28.8 million of these in the United States. Of that figure, 406,000 represented a portion of them. No, these figures do not refer to the number of immigrants to the US that year. Instead, according to the Small Business Administration (SBA), they represent the number of small businesses in the country that year as well as how many of them were startups, respectively.
Making customers happy is the lifeblood of any business, so learning what they want is an important key to success. There are several ways to seek this knowledge, one of which is the use of focus groups.
I’ve seen all kinds of corporate presentations, and I’ve watched presenters struggle in the room, trying to explain complicated diagrams and metaphors, their confidence and credibility draining as they show stock-photo slides to a bored audience. The problem? Their storytelling method was working against them.