The oceans of business data are rising. The waves are getting bigger and stronger, creating powerful competitive advantages for business that know how to ride them. Even as social media and mobile data waves continue to roar through industries and markets, new waves of the Internet of Things and Artificial Intelligence can be spotted on the horizon.
With small businesses facing an almost 50-50 chance of failure, business owners are seeking out the tools to help guarantee their success. While no tool is a guaranteed win, companies can arm themselves with the experiences of other small-businesses like them to help inform their decisions when determining the tools that can aid in achieving their goals.
If you thought storing your small business’s data on the clouds ensured not only nearly constant access to it from anywhere in the world while also promising complete confidentiality, think again. As long as there are cyber-hackers capable of encroaching private information, there are risks associated with storing your company’s proprietary data on the clouds. Fortunately, however, steps can be taken to decrease the likelihood that your company’s cloud data will be hacked.
Time was when a credit card was used to make a purchase, the clerk used to have to make an imprint of the card using an unwieldy device that made a copy of it on carbon sheets. Sometimes, the ink from the carbon marked your fingertips, or the clerk’s, but it was the technology of the day and what we had. Furthermore, most purchases were made in-person, unless you were willing to shell out considerable fees for delivery.
The website. It made promises. It was supposed to be the solution to your future success as a small business owner. Make your website look professional and watch the sales roll in, they said. Produce great content on your website and you’re destined for revenue, they said. Build your website yourself, it’s easy, they said.