As a small business owner, you are exceedingly busy and your time is valuable. In a recent Vistaprint survey, small business owners reported spending their time on administrative duties, project management, marketing, product development, design and other countless tasks that are essential to growing their businesses. The availability to browse and shop from your laptop or tablet is a convenience that your hectic schedule requires. Compare employee health plan options digitally to save time that you would otherwise spend filling out lengthy paperwork, scheduling meetings or playing phone tag. Sophisticated technology modernizes employee benefits shopping as you know it by removing any confusion or unknowns from the process.
Breadth of Options
Most small business owners want to know they have considered a wide range of employee health insurance options before making a purchasing decision. You don’t want to sift through stacks of paper when considering your choices but you do want to make sure you haven’t missed the best plan or plans for your employees. Research shows that 43% of individuals shop online and purchase online. Look around the store the next time you are shopping and notice the amount of people searching the price of a commodity prior to buying it. Employee benefits are no different. It is important to utilize the online resources available to you when providing your employees with benefits that suit both their needs and your budget.
The digital experiences offered by online insurance shopping marketplaces does not indicate the death of the broker. People still benefit from having access to an expert in the field should they need any assistance. Even with the most streamlined of digital insurance shopping experiences, you may have questions and concerns along the way, especially because this is a high-cost decision that impacts your employees directly. It is helpful to have a licensed broker to answer your questions, put you at ease, and act as an ally who can assist you through the process. An online experience does not preclude you from having access to one of these valued resources. Licensed brokers are traditionally still made available to small business owners even online.
Your employees and their health are important to you. Taking advantage of the ample resources provided by online health insurance marketplaces is the smartest and most cost-effective way to make sure your team is covered. You will save time overall and be presented with a variety of precise information faster, while still having access to support every step of the way.
Sally Poblete has been a leader and innovator in the health insurance industry for over 20 years. As a broker and former industry executive herself, she founded Wellthie out of a deep passion for making health insurance more simple and approachable for consumers and small businesses. She had a successful career leading product development at Anthem Blue Cross Blue Shield, one of the nation’s largest health insurance companies.
Sally received her B.S. in Management magna cum laude from New York University and received her MBA from the Wharton School at the University of Pennsylvania, specializing in Health Care Management. Since founding the company, Wellthie has received numerous recognitions as an innovator in the healthcare industry, including “Forbes 10 Healthcare Tech Disruptors to Watch,” “30 Health Tech Startups with the Potential to Change the World,” and “Top 40 Health Care Transformers.” Most recently, Sally was recognized as one of New York Business Journal’s Women of Influence.
Sally has presented at numerous conferences nationwide, including InsureTech Connect, the AHIP Institute & Expo, and the HITLab Innovator’s Summit. She is a frequent media contributor and has been featured in such notable publications as Forbes, Inc., The Huffington Post, and BuzzFeed.