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Small Business is Confidence Down Again

The most recent small business survey conducted by CNBC and SurveyMonkey finds small businesses less confident, reports CNBC. The confidence index declined from 62 to 59 in the 4th quarter. Read more...

The Science of Scent Marketing

scentScent marketing (also known as aroma marketing, olfactory marketing or ambient scent marketing) is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store. Read more...

Small Business Confidence Down

The most recent small business survey conducted by CNBC and SurveyMonkey finds small businesses less confident, reports CNBC. The confidence index declined from 62 to 59 in the 4th quarter. Read more...

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