In today’s competitive job market, companies are looking for ways to stand out to candidates. New survey data reveals that a competitive salary and benefits are the key to capturing job seekers’ attention.
Major brands such as Facebook, Volkswagen, Starbucks, and most recently Papa John’s have endured controversies that called into question their ethical practices. Those companies are only the latest to be exposed for problems that consumers and those knowledgeable about corporate culture often link with a lack of ethical standards at the highest executive level. This can cause an erosion in the public’s trust, which in turn eats away at a company’s bottom line. Research by Mintel revealed 56 percent of U.S. consumers stop buying from companies they believe are unethical, and it also showed that more than 60 percent of consumers think ethical issues are becoming more important.
Counterfeit products sold on the grey market can hurt the sales of authentic products and damage the brand through a poor customer experience. Major brands can now combat this threat through solutions that use Near Field Communications (NFC) tags connected to the cloud and Internet of Things (IoT) to authenticate products as they move through the supply chain and distribution process to the consumer point of sale. At the same time, these solutions can also be used to protect the integrity of digital marketing and create new ways to engage with loyal customers.
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