Estimated reading time: 2 minutes, 17 seconds

community donationGiving back should be at the core of every business. From tiny startups to public companies with an expansive workforce, the benefits of philanthropy are clear at every level. For example, building a company culture dedicated to giving back to the community leads to a healthier bottom line, especially when you consider that employees are 13 times more likely to enjoy their career if they work for a company dedicated to philanthropy.

The benefits don’t stop there. Here are three more reasons why companies should give back to the community:

Fostering better consumer relationships

Imagine this common scenario: you’re shopping at your favorite store and debating whether to buy a product. You then see a sign that says a certain amount of the proceeds go to a local charity. Are you more likely to buy the item? Research points to yes. In fact, 90 percent of consumers would switch to a brand supporting a good cause. When businesses support local initiatives they are more likely to form positive relationships with customers. For example, consider implementing a “hero” campaign that gives back, discounts services or provide gifts to local fireman, police officers, and veterans directly. Drawing connections between your brand and the positive figures in your community can leave a lasting impact on your own employees and customers. 

Strategically elevating brand image

Another way that brands can give back is by stepping out of the office and getting involved with local organizations. Philanthropic organizations typically host multiple events each year in order to fundraise and generate support. Instead of just cutting a check and tossing it their way, consider sponsoring an event and attending with a team. Getting your employees and executives personally involved will create positive brand exposure, networking opportunities, and an elevated overall image among local residents.

Increased employee engagement

Did you know that employees can experience a 21 percent increase in productivity if they’re engaged in their work? Engagement can be generated in many ways, but one of the best ways is by implementing a healthy company culture — and philanthropy fits right into this idea. When employees are encouraged to move away from their desks and step out into the community, you can help foster new sense of pride and passion among your workforce. For instance, a recent study showed that 70 percent of employers noticed that volunteer activities boosted employee morale, and 77 percent of employees felt that volunteering was essential to their well-being.

It’s no secret that giving back to the community is a positive image booster for companies, but the benefits expand far beyond this fact. From better relationships with customers to increased employee productivity and engagement, organizations should think of philanthropic initiatives as a strategic business advantage.

Heather Harrington, RumbleOn Evangelist

Read 239 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings


For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue


Background Color
Text Color


Background Color


Select menu
Google Font
Body Font-size
Body Font-family
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline