Estimated reading time: 2 minutes, 33 seconds

At some point, the grandeur and excitement of starting a business wears off, and you might suddenly lose steam. It’s not that you feel regret or dissatisfied, it’s just that the day-to-day operations still feel dull even with your own business. The start-up whirlwind of applications, business plans, ideas, building, buying inventory, making things, getting your first customer and then more customers was all exciting, but now it’s just rinse-and-repeat, a rhythmic routine known as the daily grind.

It’s normal for the excitement to fade and feel yourself drag. So how do you rejuvenate your passion for your business? It may seem daunting and like you’re going to be stuck in the grind of paperwork and bureaucracy, but it doesn’t have to be. Here are three keys to staying passionate about your business.

Play To Your Strengths. If your passion is innovating, keep innovating. Keep looking forward to the next new thing. If you are passionate about running your factory and making your things, keep making your things! Make your top goals relate to any strengths so that you can always focus on the tasks that drive you. These motivated you from the start, and they will keep you invested and feeling excited.

Know Your Weaknesses. You don’t have to admit your weaknesses to everyone but admit any weaknesses to yourself. If you dread the phone calls with the city about permits and zoning, or cringe when your accountant calls you, then that these are not your passion. They won’t just go away, so work to accept them as part of the package. Acknowledge that while these parts of your business are necessary and draining, they allow you to focus the rest of your time playing to your strengths and passion.

Delegate The Draining Tasks. When it’s feasible to delegate, there is no weakness in hiring someone to do the work you loathe. If you’re not an accounting person, there are plenty of people who will be happy to do the work. If you don’t want to be the one looking over every piece that goes out the door, there’s someone else that thrives on verifying quality. Whether you assign new roles to existing employees, hire new headcount, or even bring in contractors to do tasks as needed, the money spent in paying someone else to do these jobs frees you to focus on your passions. This can easily turn into a net positive for your business as you keep your passion in the business and continue to drive your own success.

In the beginning, it’s hard to imagine losing steam with your own company. Isn’t this what you’ve always wanted and dreamt of doing? However, it can happen. While the motivation to start your own business was intrinsic, maintaining a business may require some extra effort or external help. If you find yourself lagging in motivation, start the process to rekindle your passion for the business as soon as you recognize it’s gone.

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