Sales & Marketing

Sales & Marketing (155)

Infographic: How to Remodel a Store to Boost Sales

Despite the rapid growth of online shopping, brick-and-mortar stores are far from dead. In fact, their future is optimistic.

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Facebook Advertising: is it worth the investment?

“Is Facebook advertising worth my investment?” This is always the question marketers ask. Ever since it was founded over a decade ago, Facebook has grown from a mere website for Ivy League undergraduates into a global social media giant which affects the day-to-day events of billions of people and businesses across the globe. One of the key reasons for this unprecedented growth is advertising.

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Tips and Tricks to Optimize your Business Email

Marketing researchers struggle each day to find the optimal formula for sending out emails. It is discouraging to pour your heart and soul into an email only to get a 3% open-rate. It can be even more frustrating when you think you’ve found the perfect formula (35% open rate!!) only to apply that same blueprint to an email two weeks later only to find a whopping 7% of your distribution list viewed it. But don’t quit your job yet. There are plenty of ways to optimize your emails.

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The Top 5 Frustrations Customers Have When Calling a Business

frustrationWe live in the digital age—a time when a host of information is available almost instantaneously with a few clicks of a mouse or swipes of a finger. Read more...

The Digital Age: Why Face-to-Face Communication is Still More Powerful

face to faceThere’s no denying the convenience-factor of digital communication tools for today’s businesses. However, there’s still something quite compelling about face-to-face human interactions that technologies can’t quite duplicate. Read more...

Four New Year¹s Resolutions Every Entrepreneur Should Set

resolutionsWith the New Year right around the corner, it’s a great time to start thinking about your resolutions. Everyone should set goals at the beginning of the year, so they have some idea of what it is that they want to accomplish. In other words, by setting goals you will solidify your long-term vision for what it is that you want to achieve. There are some great resolutions for entrepreneurs who want to be in the spotlight this year, starting with publishing a book in their field of expertise. Read more...

The Science of Scent Marketing

scentScent marketing (also known as aroma marketing, olfactory marketing or ambient scent marketing) is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store. Read more...

Who Belongs on Your Hiring Committee?

committeeThe best hiring committees are robust, yet efficient. They are able to bring diversity of perspectives, while still functioning smoothly. A committee that is too small will not have the resources to accomplish their task. A committee that is too large can wastes valuable time while a position stands vacant. Read more...

Want Growth? Stop Telling Yourself Bogus Stories

growthThere’s no doubt about it: Life is a continually changing animal. So are our businesses. The needs of those who receive our products and services change. The needs of our staff change. And, let’s be clear, our own needs change as well. What once drove us to pursue our business may grow stale. Our role may grow tedious. Our business vision may no longer inspire us…or anyone. Read more...

How Do Consumers Use Social Media?

86 people use social media daily callout card2A new survey of social media users finds that not only are the great majority of Americans – 86 percent – using social media on a daily basis, nearly three-quarters of them – 72 percent – use it multiple times per day. Read more...

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