Estimated reading time: 3 minutes, 43 seconds

The Android versus iOS war is still raging, and with the announcement of the iPhone 5S and the iPhone 5C, and the rumor of the new Android operating system 4.4 KitKat releasing soon, the war is far from over. So, really, how do you choose? Which one is better for small business use? We'll try to break it down for you here, and give you all the info on what Apple's announcement really means for the world of smartphones.

Apps

If Apps are what you are after, it's no secret that Apple has long been the leader in this field. Apple has more apps than anyone, but Android is catching up fast and there now almost just as many apps as Android. In my personal opinion, all of the apps that I need for my business are available from both Apple and Android, so for me, this is not a game changer. I can get what I need from either operating system, so I base my choice on other issues rather than apps. If Apps are what you are after, however, you might want to note that Apple's new operating system is going to come standard with five previously paid apps, now for free. The newly free apps are Keynote, iPhoto, iMovie, and Pages and Numbers, which are great for business owners.

Security

For business owners, security is very important. I need to know that no one else can get into my phone, and that if it is lost, it is safe and that no one can get to my important info. It really seems like Apple is finally starting to get the point of just how important security is to it's users. First of all, the new iPhone 5S is coming with TouchID, a brand new biometric fingerprint scanning system. TouchID is going to be integrated into the iPhone's home button, and will scan fingerprints to make it possible to unlock your iPhone, and only your iPhone, with a single touch. The new iCloud keychain is really going to make it easy to keep your info safe in the cloud, making sure that every one of your passwords is really, truly randomized. That way if there is a hack, the hackers won't be able to get into every single one of your accounts. For more on Apple's new security features, check out this post. In all honesty, this is an area where all smartphones have been lacking, so it's nice to see other options now.

Performance

Up until now, I have actually preferred the performance of Android phones over the iPhone. But I have a feeling that might all be about to change. As of September 20, Apple will have the first ever 64 bit smartphone in the market. Of course, this is great for gamers and game developers, but really, it can mean a lot for the small business owner as well. This chip is rumored to be up to five times faster than the iPhone 5, which really is a big deal. The experts seem to think that this new processor will rocket the iPhone and Apple into a whole new category. To read more about Apple's new A7 processor, check out this article.

Appearance

Of course, Apple is known for sleek, classy design, and the new iPhone 5S and even the cheaper iPhone 5C looks nice, even with the bright, flashy colors. The new iPhone 5S is going to look a bit different than previous versions, since it only comes in space grey, silver, or gold. No plain black here. So, if you are looking for a sleek, colorful new device, the iPhone is a good choice. However, if you want something different, Apple is not for you. While the iPhone, every single version, is virtually the same, Android has literally thousands of devices so the customer can really choose the best device for their personal needs.

Bottom Line

So, what's the bottom line on the Apple/Android war? The truth of the matter is, up until now, Apple has seen declining market shares as cheaper competitors start to take hold of the market place. It remains to be seen if the new iPhone 5S and the cheaper iPhone 5C will be what really pushes Apple back over the edge and back to the top of the charts. Some people see the new iPhones as revolutionary and exciting, but not everyone thinks so. Just read this great blog post from Matt Buchanan at The New Yorker. Last modified on Thursday, 17 October 2013
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