Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

SBA Taking Action for Small Businesses

President Donald Trump is working on a plan that will see Small Business Administration being used to help the federal government in its response to the impacts of the coronavirus. This, of course, is done in collaboration with Capitol Hill. The aim of these efforts is to cushion small businesses by providing them as much as $50 billion in loans that will see them remain afloat during the economic meltdown caused by COVID-19 pandemic. This action will not only help businesses but will also benefit employees of these enterprises amid imminent layoffs courtesy of the virtual shutdown due to the widespread pandemic in the entire country. The layoffs have led Washington into adopting strict measures, including one of the largest stimulus packages in history at the backdrop of the economic crisis that is leading the country into recession.

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US Paycheck Protection Program - A Forgiven Loan to Cover Employee Payroll Costs

In the midst of the US version of the COVID-19 pandemic, the US government is offering loans to small businesses so they can pay their employees whether the business is in operation or closed down due to virus exposure concerns. The terms are extremely simple, requiring only the basic information about the business, number of employees, and average monthly payroll expense for 2019. View the information sheet below and follow the link if you want to apply. Applications for businesses open on Friday April 3 while contractors and freelancers can apply begining Friday April 10, 2020. The first paragraph is headed "Fully Forgiven" and seems like it may be the most interesting part of the offering.

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Does your Social Media Include Video Content?

Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.

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