“You wouldn’t go to a general doctor if you needed open heart surgery. They would refer you to a specialist,” says Sam Redlich, a New Jersey lawyer who advises clients about intellectual property matters.

Redlich does not mince words on the question of whether a small business owner’s legal needs would be better served by consulting with a business attorney rather than a general practitioner. While certainly a generalization that varies attorney to attorney and from one legal matter to another, he maintains that clients are best served by lawyers whose body of work focuses on the specific area of work needed by the prospective client. Read more...

There is more to supply than meets the eye. It’s more than just securing the lowest price, according to an Ohio-based business development manager who chose to remain anonymous. “The best price is not always about the money. If you look at price as the only indicator of what you will buy, you will likely not get the best product for your needs,” he said.

So if cost isn’t the most important consideration when purchasing business necessities, then what is?
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