Sales & Marketing

Sales & Marketing (178)

Does your Social Media Include Video Content?

Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.


Have You Found the Right Way to Price Your Offering?

Pricing is one of the hardest decisions for startups, small firms, and even larger firms. You leave “money on the table” if you price too low. And you deserve to earn the value that you create. Plus, low price equals low profits and no one wants that. Price too high and customers don’t buy. So you might not get enough customers to stay in business. You certainly won’t build traction. Plus, you have to recognize that many people see price as an indicator of quality. For those people, pricing too low indicates that your product offering isn’t valuable.


You Think You’re An Authority In Your Field – Does Anyone Care?

When people think of your industry or profession, do they instantly think of you the way they might think of someone like Mark Cuban or Elon Musk? And if they don’t, does it matter?


How Small Retailers and Pharmacies can Keep Up with the CBD Craze

CBD seems to be everywhere these days.  Yet, while 14 percent of Americans use CBD products, 35 percent aren’t familiar with them at all.   CBD’s emergence into the market has been perplexing to say the least − from unknown product ingredients, to regulations that vary from state to state, to cops confusing hemp for weed.


Top 10 Email Marketing Tools for Small Businesses

Is email marketing tool a must for every business? No, but it certainly helps. You are just one business fighting for the attention of prospects among thousands of other organizations. Even if a company isn’t a competitor, they’re still fighting for the same thing that you are: the prospect’s attention.


6 Tips On How To Get Into Affiliate Marketing In 2020

Affiliate marketing might seem like a simple deal: you recommend a product or a service to your audience, and if they buy something, you earn money. But to be truly successful in 2020, you have to be honest both, to you yourself and others. In this article, there are 8 tips on how to run a successful affiliate business and remain true to yourself.


How to Define an Outreach Strategy for Your B2B Company

Having great products, services, or content are all wonderful things. But, if nobody knows about them, does it matter? Outreach is key for many B2B companies looking to earn brand and product awareness. However, outreach is a broad term that encompasses a range of external communication efforts.


Cyber Monday and Black Friday Results

Consumers flocked to stores on Black Friday, retreated to their computers on Cyber Monday and knocked it out of the park on Small Business Saturday - combining their efforts to increase holiday sales by 4.2% over last year’s totals. But it was Small Business Saturday (the Saturday after Thanksgiving) that stole the show this weekend – and when the dust settled and the virtual shelves restocked – they had millennials to thank.


5 Reasons Businesses Should Bare Their Souls To Customers

We live in the information age — aptly named because we have unprecedented access to information through many platforms. Researchers estimate that between television, radio, the internet, email and social media, the average person receives the equivalent of 174 newspapers worth of data every day.


How To Power-Up Your Marketing Efforts And Budget Using Social Media

While it’s obvious that the speed of technology affects businesses, allowing for faster product to market, there is another emerging influence that can affect businesses equally much. With social media, the feedback loop between consumers and business works faster, too. Now, responses by consumers are immediate, requiring equally fast responses by businesses. More than ever, it is critical for business owners to constantly keep their finger on the pulse of the market.


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