Sales & Marketing

Sales & Marketing (175)

How Small Retailers and Pharmacies can Keep Up with the CBD Craze

CBD seems to be everywhere these days.  Yet, while 14 percent of Americans use CBD products, 35 percent aren’t familiar with them at all.   CBD’s emergence into the market has been perplexing to say the least − from unknown product ingredients, to regulations that vary from state to state, to cops confusing hemp for weed.


Top 10 Email Marketing Tools for Small Businesses

Is email marketing tool a must for every business? No, but it certainly helps. You are just one business fighting for the attention of prospects among thousands of other organizations. Even if a company isn’t a competitor, they’re still fighting for the same thing that you are: the prospect’s attention.


6 Tips On How To Get Into Affiliate Marketing In 2020

Affiliate marketing might seem like a simple deal: you recommend a product or a service to your audience, and if they buy something, you earn money. But to be truly successful in 2020, you have to be honest both, to you yourself and others. In this article, there are 8 tips on how to run a successful affiliate business and remain true to yourself.


How to Define an Outreach Strategy for Your B2B Company

Having great products, services, or content are all wonderful things. But, if nobody knows about them, does it matter? Outreach is key for many B2B companies looking to earn brand and product awareness. However, outreach is a broad term that encompasses a range of external communication efforts.


Cyber Monday and Black Friday Results

Consumers flocked to stores on Black Friday, retreated to their computers on Cyber Monday and knocked it out of the park on Small Business Saturday - combining their efforts to increase holiday sales by 4.2% over last year’s totals. But it was Small Business Saturday (the Saturday after Thanksgiving) that stole the show this weekend – and when the dust settled and the virtual shelves restocked – they had millennials to thank.


5 Reasons Businesses Should Bare Their Souls To Customers

We live in the information age — aptly named because we have unprecedented access to information through many platforms. Researchers estimate that between television, radio, the internet, email and social media, the average person receives the equivalent of 174 newspapers worth of data every day.


How To Power-Up Your Marketing Efforts And Budget Using Social Media

While it’s obvious that the speed of technology affects businesses, allowing for faster product to market, there is another emerging influence that can affect businesses equally much. With social media, the feedback loop between consumers and business works faster, too. Now, responses by consumers are immediate, requiring equally fast responses by businesses. More than ever, it is critical for business owners to constantly keep their finger on the pulse of the market.


Deciding to Use an Ad Agency

Demand for ad agencies have increased year over year as companies opt to have agencies create content. Either employees don’t have the bandwidth to take on more work or a business doesn’t have enough capital to hire employees as needed. Whatever the reason is, ad agencies can help an organization from the planning stage all of the way to execution – staying on brand and within budget.


Using Big Data For Better Target Marketing

As an entrepreneur, you don’t have the time for trial-and-error; you need things to work right the first time. This goes for all aspects of your business across the board, but more so for your marketing. Don’t waste time on schemes and small-time ads. Utilize technology to make the most of your marketing campaigns by using Big Data.


Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin (, an entrepreneur, consultant and author of Millennials Are Not Aliens.


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