As social distancing becomes the new normal throughout the US and the world, professionals across industries  are making drastic and immediate changes to their work and presentation styles. With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely. There’s nothing quite like the energy and connection that a face-to-face interaction can create, but we have to try to work with what we’ve got. With that being said, just because we’re in a period of social distancing doesn’t mean that work and persuasion come to a halt. 

Pricing is one of the hardest decisions for startups, small firms, and even larger firms. You leave “money on the table” if you price too low. And you deserve to earn the value that you create. Plus, low price equals low profits and no one wants that. Price too high and customers don’t buy. So you might not get enough customers to stay in business. You certainly won’t build traction. Plus, you have to recognize that many people see price as an indicator of quality. For those people, pricing too low indicates that your product offering isn’t valuable.