Sales & Marketing

Sales & Marketing (171)

Cyber Monday and Black Friday Results

Consumers flocked to stores on Black Friday, retreated to their computers on Cyber Monday and knocked it out of the park on Small Business Saturday - combining their efforts to increase holiday sales by 4.2% over last year’s totals. But it was Small Business Saturday (the Saturday after Thanksgiving) that stole the show this weekend – and when the dust settled and the virtual shelves restocked – they had millennials to thank.

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5 Reasons Businesses Should Bare Their Souls To Customers

We live in the information age — aptly named because we have unprecedented access to information through many platforms. Researchers estimate that between television, radio, the internet, email and social media, the average person receives the equivalent of 174 newspapers worth of data every day.

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How To Power-Up Your Marketing Efforts And Budget Using Social Media

While it’s obvious that the speed of technology affects businesses, allowing for faster product to market, there is another emerging influence that can affect businesses equally much. With social media, the feedback loop between consumers and business works faster, too. Now, responses by consumers are immediate, requiring equally fast responses by businesses. More than ever, it is critical for business owners to constantly keep their finger on the pulse of the market.

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Deciding to Use an Ad Agency

Demand for ad agencies have increased year over year as companies opt to have agencies create content. Either employees don’t have the bandwidth to take on more work or a business doesn’t have enough capital to hire employees as needed. Whatever the reason is, ad agencies can help an organization from the planning stage all of the way to execution – staying on brand and within budget.

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Using Big Data For Better Target Marketing

As an entrepreneur, you don’t have the time for trial-and-error; you need things to work right the first time. This goes for all aspects of your business across the board, but more so for your marketing. Don’t waste time on schemes and small-time ads. Utilize technology to make the most of your marketing campaigns by using Big Data.

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Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin (www.guicostin.com), an entrepreneur, consultant and author of Millennials Are Not Aliens.

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5 Reasons Businesses Should Bare Their Souls To Customers

We live in the information age — aptly named because we have unprecedented access to information through many platforms. Researchers estimate that between television, radio, the internet, email and social media, the average person receives the equivalent of 174 newspapers worth of data every day.

That means consumers have a lot to sort through and choose from when shop

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Does Your Company Need an App?

When I login to LinkedIn from my phone I’m asked if I want to download the app for a better user experience. I click “no” and move on. As I continue to browse the internet from my smart phone, I get asked this question 2 or 3 more times.  In addition, the last time I went to a concert it wasn’t as easy as taking a screenshot of my mobile tickets. Instead I had to download Ticketmaster’s app to pull up my tickets.

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How To Uncover New Market Opportunities By Leveraging Emerging Tech

Business strategy and technological innovation need to go hand-in-hand in today’s competitive marketplace. Adoption of a digital business strategy and incorporation of cutting edge technologies has become the driving force behind the success of startups and enterprise businesses alike.

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4 Key Apps Successful Entrepreneur Will Want At Their Fingertips

You’ve opened for business, and your dream is becoming reality. Clients are starting to come through the door (virtual or real). Your head is already spinning with new ideas, next steps, task lists, expenses, and the hundreds of other things that you must do as the newest entrepreneur on the block.

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