Scaling a business is not an easy thing. It requires a substantial amount of effort and wearing several hats, mainly at the beginning. As an owner of a small business, you may find yourself acting as a sales and marketing person at the same time while trying your best to deal with taxation and corporate compliance issues. This position entails interacting with customers daily and other things, that might take a toll on you. Here are some strategies that you should try to grow your business.

A series of negative reviews can tarnish a reputable business, but one bad review never caused a company to combust. With social media becoming popular in every age group, those negative reviews seem to be highlighted more frequently than they would a decade ago – causing concern to business owners.

Storytelling is something that is part of human history. From cave drawings to oral traditions to the written word, it’s something that continues to evolve and today is ever-expanding in video. It’s also an increasingly important marketing tool for businesses that know how to harness the power of telling a story and making an emotional impact.

The written word has the power to persuade, educate, and inspire masses. While website copy or press releases won’t bring your readers to tears– it’s crucial that the content is engaging. Your content should convince potential customers that you are not only the leader in your industry but encourage them to come back again to consume blogs, watch videos, and view webinars on-demand.