Social media has proven over and again to be a valuable channel for businesses to reach customers. With many marketing activities moving online due to the pandemic, social media marketing has emerged to be helpful than earlier thought.  According to a behavior survey, 74 percent of people are now shopping online than they did before the pandemic. Of those doing so, 88 percent of them stated that they would continue doing so even after the pandemic has been put under control. While social media can help your organization save a lot, channel managers require a proper marketing approach. This means keeping up with the latest social media trends, both social and technical.

When running a business, you are constantly striving to promote growth. Once things start to take off, there’s often a whole new set of challenges that must be addressed. Here are a few tips I’ve found useful when navigating a period of business growth and expansion. 

When is the right time to buy a business? It’s an important question many people ask themselves for a variety of reasons, and it becomes even more interesting when they’re considering purchasing a business after the COVID-19 pandemic ends. That leads to a series of related questions. Such as, what types of businesses and locations will represent the best opportunities post-COVID? Which ones will pose the highest risk? Should potential new owners expect to get a decent deal, or would it be worth putting a bunch of their savings toward?

As the coronavirus pandemic turns much of the business world upside down, numerous companies have pivoted while reevaluating their purpose, products, and relationship with customers. One area of emphasis that has gained traction is philanthropy. Many CEOs see helping those in need as an essential element of a business, especially in these unprecedented times, says Vince Thompson (www.meltatl.com), founder and CEO of the marketing agency MELT and author of Building Brand You: How To Use Your College Experience To Find And Win Your First Job.