Sales & Marketing

Sales & Marketing (185)

5 Tips to Follow if You Receive a Negative Review

A series of negative reviews can tarnish a reputable business, but one bad review never caused a company to combust. With social media becoming popular in every age group, those negative reviews seem to be highlighted more frequently than they would a decade ago – causing concern to business owners.

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Why Businesses Should Expand Their Storytelling Skills

Storytelling is something that is part of human history. From cave drawings to oral traditions to the written word, it’s something that continues to evolve and today is ever-expanding in video. It’s also an increasingly important marketing tool for businesses that know how to harness the power of telling a story and making an emotional impact.

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How to Make a Content Calendar

The written word has the power to persuade, educate, and inspire masses. While website copy or press releases won’t bring your readers to tears– it’s crucial that the content is engaging. Your content should convince potential customers that you are not only the leader in your industry but encourage them to come back again to consume blogs, watch videos, and view webinars on-demand.

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What You Need to Know About SEO & Web Design

SEO (Search Engine Optimization) can make a big difference in your business online results. Design elements of your page impact your customer’s experience as well as your marketing strategy. If you haven’t considered how your website is optimized for both your customers and Google’s search algorithms, you’re missing out on a significant sales opportunity.  Here’s what you need to know about web design & search optimization for first-page Google results.

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How Businesses Can Pivot While Slowed Or Closed During Difficult Times

With businesses across the U.S. having closed temporarily or reduced services due to the coronavirus pandemic, company leaders are trying to find ways to stay afloat until the crisis passes – and figure out how to move forward into an uncertain future.   

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5 Strategies for Small Businesses Investing in SEO

While small businesses search for ways to save money throughout the COVID-19 pandemic, SEO is an effective alternative to more costly digital marketing tactics such as paid search advertising. For small businesses looking to establish their own SEO strategy, a recent survey conducted by The Manifest identified 5 core tenets for small businesses.

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How to Be a Successful and Persuasive Communicator While Working Remotely

 As social distancing becomes the new normal throughout the US and the world, professionals across industries  are making drastic and immediate changes to their work and presentation styles. With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely. There’s nothing quite like the energy and connection that a face-to-face interaction can create, but we have to try to work with what we’ve got. With that being said, just because we’re in a period of social distancing doesn’t mean that work and persuasion come to a halt. 

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Does your Social Media Include Video Content?

Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.

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Have You Found the Right Way to Price Your Offering?

Pricing is one of the hardest decisions for startups, small firms, and even larger firms. You leave “money on the table” if you price too low. And you deserve to earn the value that you create. Plus, low price equals low profits and no one wants that. Price too high and customers don’t buy. So you might not get enough customers to stay in business. You certainly won’t build traction. Plus, you have to recognize that many people see price as an indicator of quality. For those people, pricing too low indicates that your product offering isn’t valuable.

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You Think You’re An Authority In Your Field – Does Anyone Care?

When people think of your industry or profession, do they instantly think of you the way they might think of someone like Mark Cuban or Elon Musk? And if they don’t, does it matter?

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