Sales & Marketing

Sales & Marketing (199)

Sales Incentives Can Make a Big Difference in Small Businesses

Giving your employees incentives to boost their performance and sales numbers is one of the leading ways of attracting and retaining top performers. Although getting the best performance out of your staff and personnel is critical for the success of your business, finding the right incentive to boost the performance and morale of your workforce may not be easy. Regardless of this challenge, there are proper ways to motivate your employees and get the best from them.


2021 is Coming to an End - What Should You be Planning?

 As we come close to the end of 2021, we can only look back at the year, learn what we did right or wrong, and use it as a stepping-stone for the future. Whether you suffered significantly this year or you succeeded,.get started and create a concrete plan for the coming year. This will allow you to hit the road running. Here are areas you should focus on as you plan for the New Year.


Activate Your Business With These Holiday Plans

Holidays are always a good time to make money for many small businesses. However, this can only be true if your small business has some concrete strategies in place. What’s more, it is an opportunity for you to grow your customer base and reach out to the existing customers with discounts that will make them stick to your services or products. This is a critical time to activate your marketing efforts as people plan to shop and scout the best offers for their holiday shopping experience. With this in mind, you must give them a good reason to shop with you instead of your competitors. Here are some ideas that would be perfect starting points for your holiday plans.


Are Your Marketing Goals On Track

The past year has not been easy for businesses, and 2021 is not so good either. However, many businesses still hope that things will continue looking better and full recovery can be experienced before the end of the year. Whatever the challenges you experienced last year and what you have faced this year, you should learn from the challenges and mistakes you made to turn the future into success for you, your business, and your customers. Be ready to wipe the slate clean and focus on the bigger and better things ahead by setting up achievable yet ambitious goals to take you to the next level. Here are some overreaching market goals that can help you turn things around this year as you seek to recover from the pandemic-caused effects.


Introduction To Mission Impossible: Being Digital

Digital is not what most people think. One basic concept managers, leaders, and teams are skip over is a foundational basic -- what does it mean to become “digital”? What is “being digital” for your organization and how do we get there? What do you and your organization need to do differently? If these are your questions, then you are in the right place. And despite the title of this article, it’s not “mission impossible.” It can just seem that way.


Develop a Strategy to Grow Your Small Business

Starting a new business and growing it into something bigger is important to success. However, this is never an easy thing as some might think. It takes considerable effort and the owner has to wear many hats. As the owner, it means you have to deal with different aspects such as sales and marketing, understand taxes, and corporate compliance. Building and running your business also requires interaction with customers on a daily basis. Here are few other things you will need to develop and grow your small business.


The Small Business Marketing Playbook Has Been Rewritten

Historically, big businesses were able to place a fortress against their small business competitors in the form of their marketing budget. In a perfect world, the market would always find and reward the best products or services with the most business, but the business world is far from perfect. The traditional marketing truth has been, in most cases, the best never sees the light of day because an inferior competitor has a larger marketing budget. That’s changing.


Boost Your Brand With Psychology

While it may not seem like it, branding your business is all about emotion and psychology. Your customers choose your business because your brand, products, and services were more appealing than your competitors’. This competition is why your brand and marketing are just as important to your bottom line as the quality of your products and services. If you’re looking to boost your brand, start by building a persona and a story that speaks to your customers. It may be easier said than done, but here are some tips to help you get started.


Here Are 4 Strategies You Can Use to Build Your Business in 2021

The effects of 2020 will be in our minds for the rest of our lives. It is a year that got many businesses, small and big unawares and took some of them off the market. While we have gotten through the most challenging phase, uncertainty remains. In some areas, some businesses remain closed while others opened a few weeks ago. Planning for the future is becoming increasingly challenging as we don’t know yet when things will come back to normal. Consequently, business owners are having a rough time developing a growth strategy for 2021.  As such, I have listed down some strategies you can employ.


Restart Your Social Media Efforts This Year

Social media has proven over and again to be a valuable channel for businesses to reach customers. With many marketing activities moving online due to the pandemic, social media marketing has emerged to be helpful than earlier thought.  According to a behavior survey, 74 percent of people are now shopping online than they did before the pandemic. Of those doing so, 88 percent of them stated that they would continue doing so even after the pandemic has been put under control. While social media can help your organization save a lot, channel managers require a proper marketing approach. This means keeping up with the latest social media trends, both social and technical.


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