Sales & Marketing

Sales & Marketing (168)

Deciding to Use an Ad Agency

Demand for ad agencies have increased year over year as companies opt to have agencies create content. Either employees don’t have the bandwidth to take on more work or a business doesn’t have enough capital to hire employees as needed. Whatever the reason is, ad agencies can help an organization from the planning stage all of the way to execution – staying on brand and within budget.


Using Big Data For Better Target Marketing

As an entrepreneur, you don’t have the time for trial-and-error; you need things to work right the first time. This goes for all aspects of your business across the board, but more so for your marketing. Don’t waste time on schemes and small-time ads. Utilize technology to make the most of your marketing campaigns by using Big Data.


Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin (, an entrepreneur, consultant and author of Millennials Are Not Aliens.


5 Reasons Businesses Should Bare Their Souls To Customers

We live in the information age — aptly named because we have unprecedented access to information through many platforms. Researchers estimate that between television, radio, the internet, email and social media, the average person receives the equivalent of 174 newspapers worth of data every day.

That means consumers have a lot to sort through and choose from when shop


Does Your Company Need an App?

When I login to LinkedIn from my phone I’m asked if I want to download the app for a better user experience. I click “no” and move on. As I continue to browse the internet from my smart phone, I get asked this question 2 or 3 more times.  In addition, the last time I went to a concert it wasn’t as easy as taking a screenshot of my mobile tickets. Instead I had to download Ticketmaster’s app to pull up my tickets.


How To Uncover New Market Opportunities By Leveraging Emerging Tech

Business strategy and technological innovation need to go hand-in-hand in today’s competitive marketplace. Adoption of a digital business strategy and incorporation of cutting edge technologies has become the driving force behind the success of startups and enterprise businesses alike.


4 Key Apps Successful Entrepreneur Will Want At Their Fingertips

You’ve opened for business, and your dream is becoming reality. Clients are starting to come through the door (virtual or real). Your head is already spinning with new ideas, next steps, task lists, expenses, and the hundreds of other things that you must do as the newest entrepreneur on the block.


3 Reasons Your Small Business Needs a Website

Small businesses need an online presence to be successful. Yet, according to Visual Objects, almost 40% of small businesses choose not to invest in a company website. Websites allow small businesses to connect with customers and prospects and are essential for any small business looking to grow market share.


Making the Most of Content Marketing

A common phrase among editors is “show, don’t tell”. This generally means, as a writer it is your job to show an idea you are trying to convey to readers as opposed to just telling them what you want them to think. The art of content marketing is no different.


How Traditional Marketing Can Benefit From A Digital Twist

At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail.


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