Sales & Marketing

Sales & Marketing (188)

7 Proven Tips To Buying a Business Post-Pandemic

When is the right time to buy a business? It’s an important question many people ask themselves for a variety of reasons, and it becomes even more interesting when they’re considering purchasing a business after the COVID-19 pandemic ends. That leads to a series of related questions. Such as, what types of businesses and locations will represent the best opportunities post-COVID? Which ones will pose the highest risk? Should potential new owners expect to get a decent deal, or would it be worth putting a bunch of their savings toward?


5 Ways For Companies To Give Back – And Still Make Bucks

As the coronavirus pandemic turns much of the business world upside down, numerous companies have pivoted while reevaluating their purpose, products, and relationship with customers. One area of emphasis that has gained traction is philanthropy. Many CEOs see helping those in need as an essential element of a business, especially in these unprecedented times, says Vince Thompson (, founder and CEO of the marketing agency MELT and author of Building Brand You: How To Use Your College Experience To Find And Win Your First Job.


Try These Strategies to Grow Your Business

Scaling a business is not an easy thing. It requires a substantial amount of effort and wearing several hats, mainly at the beginning. As an owner of a small business, you may find yourself acting as a sales and marketing person at the same time while trying your best to deal with taxation and corporate compliance issues. This position entails interacting with customers daily and other things, that might take a toll on you. Here are some strategies that you should try to grow your business.


5 Tips to Follow if You Receive a Negative Review

A series of negative reviews can tarnish a reputable business, but one bad review never caused a company to combust. With social media becoming popular in every age group, those negative reviews seem to be highlighted more frequently than they would a decade ago – causing concern to business owners.


Why Businesses Should Expand Their Storytelling Skills

Storytelling is something that is part of human history. From cave drawings to oral traditions to the written word, it’s something that continues to evolve and today is ever-expanding in video. It’s also an increasingly important marketing tool for businesses that know how to harness the power of telling a story and making an emotional impact.


How to Make a Content Calendar

The written word has the power to persuade, educate, and inspire masses. While website copy or press releases won’t bring your readers to tears– it’s crucial that the content is engaging. Your content should convince potential customers that you are not only the leader in your industry but encourage them to come back again to consume blogs, watch videos, and view webinars on-demand.


What You Need to Know About SEO & Web Design

SEO (Search Engine Optimization) can make a big difference in your business online results. Design elements of your page impact your customer’s experience as well as your marketing strategy. If you haven’t considered how your website is optimized for both your customers and Google’s search algorithms, you’re missing out on a significant sales opportunity.  Here’s what you need to know about web design & search optimization for first-page Google results.


How Businesses Can Pivot While Slowed Or Closed During Difficult Times

With businesses across the U.S. having closed temporarily or reduced services due to the coronavirus pandemic, company leaders are trying to find ways to stay afloat until the crisis passes – and figure out how to move forward into an uncertain future.   


5 Strategies for Small Businesses Investing in SEO

While small businesses search for ways to save money throughout the COVID-19 pandemic, SEO is an effective alternative to more costly digital marketing tactics such as paid search advertising. For small businesses looking to establish their own SEO strategy, a recent survey conducted by The Manifest identified 5 core tenets for small businesses.


How to Be a Successful and Persuasive Communicator While Working Remotely

 As social distancing becomes the new normal throughout the US and the world, professionals across industries  are making drastic and immediate changes to their work and presentation styles. With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely. There’s nothing quite like the energy and connection that a face-to-face interaction can create, but we have to try to work with what we’ve got. With that being said, just because we’re in a period of social distancing doesn’t mean that work and persuasion come to a halt. 


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