Selling a product to a customer and getting money from them is not the end of the retail process. In fact, it might just signify the beginning of another critical phase- the return process. Although more sales always signify more profits, more sales can also mean more returns. As such, you must have a clear return policy to help prevent confusion, frustration and enhance customer experience. A report by the National Retail Federation shows that small businesses are the backbone of the US. Although many things have changed in retail over the years, one thing that remains key in customer satisfaction is a product return policy. Lack of a clear return policy can dent profits. However, having the right customer service and understanding precisely what the customer needs can be a game-changer. Here are some things you should do as a small business to minimize product returns.

Giving your employees incentives to boost their performance and sales numbers is one of the leading ways of attracting and retaining top performers. Although getting the best performance out of your staff and personnel is critical for the success of your business, finding the right incentive to boost the performance and morale of your workforce may not be easy. Regardless of this challenge, there are proper ways to motivate your employees and get the best from them.

 As we come close to the end of 2021, we can only look back at the year, learn what we did right or wrong, and use it as a stepping-stone for the future. Whether you suffered significantly this year or you succeeded,.get started and create a concrete plan for the coming year. This will allow you to hit the road running. Here are areas you should focus on as you plan for the New Year.

Holidays are always a good time to make money for many small businesses. However, this can only be true if your small business has some concrete strategies in place. What’s more, it is an opportunity for you to grow your customer base and reach out to the existing customers with discounts that will make them stick to your services or products. This is a critical time to activate your marketing efforts as people plan to shop and scout the best offers for their holiday shopping experience. With this in mind, you must give them a good reason to shop with you instead of your competitors. Here are some ideas that would be perfect starting points for your holiday plans.