As social distancing becomes the new normal throughout the US and the world, professionals across industries  are making drastic and immediate changes to their work and presentation styles. With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely. There’s nothing quite like the energy and connection that a face-to-face interaction can create, but we have to try to work with what we’ve got. With that being said, just because we’re in a period of social distancing doesn’t mean that work and persuasion come to a halt. 

Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.

Pricing is one of the hardest decisions for startups, small firms, and even larger firms. You leave “money on the table” if you price too low. And you deserve to earn the value that you create. Plus, low price equals low profits and no one wants that. Price too high and customers don’t buy. So you might not get enough customers to stay in business. You certainly won’t build traction. Plus, you have to recognize that many people see price as an indicator of quality. For those people, pricing too low indicates that your product offering isn’t valuable.

When people think of your industry or profession, do they instantly think of you the way they might think of someone like Mark Cuban or Elon Musk? And if they don’t, does it matter?