Sales & Marketing

Sales & Marketing (163)

How To Uncover New Market Opportunities By Leveraging Emerging Tech

Business strategy and technological innovation need to go hand-in-hand in today’s competitive marketplace. Adoption of a digital business strategy and incorporation of cutting edge technologies has become the driving force behind the success of startups and enterprise businesses alike.


4 Key Apps Successful Entrepreneur Will Want At Their Fingertips

You’ve opened for business, and your dream is becoming reality. Clients are starting to come through the door (virtual or real). Your head is already spinning with new ideas, next steps, task lists, expenses, and the hundreds of other things that you must do as the newest entrepreneur on the block.


3 Reasons Your Small Business Needs a Website

Small businesses need an online presence to be successful. Yet, according to Visual Objects, almost 40% of small businesses choose not to invest in a company website. Websites allow small businesses to connect with customers and prospects and are essential for any small business looking to grow market share.


Making the Most of Content Marketing

A common phrase among editors is “show, don’t tell”. This generally means, as a writer it is your job to show an idea you are trying to convey to readers as opposed to just telling them what you want them to think. The art of content marketing is no different.


How Traditional Marketing Can Benefit From A Digital Twist

At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail.


In-Depth Guide to Social Media for Small Businesses

Marketing your small business is no easy task. To stay top of mind with your target audience requires strategy, planning and a consistent schedule. However, one of the best ways to keep your brand relevant with your customers is through social media.


5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust – or the willingness to be vulnerable to another – is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale.


How to create the perfect small business Pinterest profile

If you own a small business, there’s a good chance you utilize social media platforms to market your products or services. Although Pinterest often gets overlooked in favor of marketing on larger social media platforms, there’s good cause for the website to be part of your marketing plan. Pinners (Pinterest-users) spend an average of 34 minutes on the site per visit, which beats out average times spent on Instagram, Twitter, and even Facebook.


Infographic: How to Remodel a Store to Boost Sales

Despite the rapid growth of online shopping, brick-and-mortar stores are far from dead. In fact, their future is optimistic.


Facebook Advertising: is it worth the investment?

“Is Facebook advertising worth my investment?” This is always the question marketers ask. Ever since it was founded over a decade ago, Facebook has grown from a mere website for Ivy League undergraduates into a global social media giant which affects the day-to-day events of billions of people and businesses across the globe. One of the key reasons for this unprecedented growth is advertising.


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