Estimated reading time: 3 minutes, 24 seconds

Is email marketing tool a must for every business? No, but it certainly helps. You are just one business fighting for the attention of prospects among thousands of other organizations. Even if a company isn’t a competitor, they’re still fighting for the same thing that you are: the prospect’s attention.

Email marketing tools help companies stay visible in a sea of never-ending emails. They have been proven to raise ROI (DMA, 2019), build brand awareness, and track reporting statistics. With 93.6 billion emails sent everyday (Statistia, 2020) email marketing tools can help your organization stand out from competitors.

With hundreds of email marketing tools to chose from – picking the right one for your business can be difficult. Like buying a car it’s important that you test drive each email marketing platform before choosing the right one. A legit service will offer a free demo where you can see the platform in action. Don’t be afraid to ask questions and ask for a login so your marketing operations team can play around with the different tools that are offered. With each software you demo – you’ll get a better idea of which one you like best. At the very least we recommend seeing a demo of at least three – comparing how it stacks up to your organization’s needs.

Not sure where to start? Here are our top 3 picks at the best marketing automation tools.

  1. Constant Contact: We aren’t the only ones who think Constant Contact is one of the best email marketing tools on the market today. With a catchy name and a slew of marketing capabilities it doesn’t take a rocket scientist to figure out why.
    Why It’s so Great:
    1. Constant Contact offers over a hundred templates across multiple industries that are mobile responsive.
    2. The software has the ability to integrate with popular vendors such as Salesforce, Wordpress, Shopify, and Eventbrite.
    3. Beyond email marketing – Constant Contact gives you the capability to create coupons, post directly on social media and even manage your events.
    4. Ability to scale as the company gets bigger

Where it Falls Short:

  1. The platform can improve their automated workflows and trigger capabilities
  2. Can get pricy for bigger organizations since they charge per user

Cost:

  1. Constant Contact offers two pricing plans based on a business’ needs. Companies can expect to pay $20/month for email and $45/month for email plus. Unsure if you want to take the plunge? Try Constant Contact free for 60 days.
  1. Sendinblue: Sendinblue is a close second to Constant Contact. Capabilities range from marketing automation to segmentation in an easy to use format.

Why It’s so Great:

  1. Real-time statistics to ensure that you’re sending out the right type of emails.
  2. Organizations can create automated workflows and nurture campaigns to send the best content to their targeted customers.

Where it Falls Short:

  1. Unlike Constant Contact which scales well – Sendinblue is best for small-mid size organizations
  2. Template designs are underwhelming

Cost:
Sendinblue has numerous subscription prices (including a free one!) to fit every company’s needs.

  1. Hubspot: Hubspot is a giant among the email marketing industry. While they are best known for their email automation, they do offer clients numerous templates to choose from and social media management. With their new CRM called Hubspot CRM, companies can manage all of their sales and marketing needs within one platform.

Why’s It so Great:

  1. Hubspot has one of the best marketing automation capabilities across email marketing tools
  2. They offer social media management and a separate CRM for those who are looking to combine their sales and marketing tools

Where it Falls Short:

  1. The platform can get pricey especially for smaller companies

Cost:
Out of the top three email marketing tools, Hubspot is the priciest with subscriptions starting at $50/month.

If you’re looking for an email marketing platform that packs a punch – Constant Contact, Sendinblue, and Hubspot are your top contenders. If you have demo-ed all three and still haven’t found the perfect tool for you – check out our top 10 list.

  1. Constant Contact
  2. Sendinblue
  3. Hubspot
  4. GetResponse
  5. Mailchimp
  6. Drip
  7. Convertkit
  8. ReachMail
  9. Pinpointe
  10. Aweber
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Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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