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Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.

By identifying trends in the marketplace, the idea of what should be created on social media can be identified, and the right target persons of interest can be understood. As we enter an era where many companies are adopting a social media marketing strategy characterized by optimization of every “share” and “like”, it is becoming apparent that no business can survive without a good social media strategy. The right social media strategy has the potential of converting a mere target audience into a community of loyal members and brand advocates who can help propel your business to the next level. For you to arrive here, however, takes more than that. According to Adobe Spark, you need to have regular offerings that are helpful, insightful, entertaining, thought-provoking, surprising, and that resonates with the potential customer.

There are various video marketing options that you should consider when it comes to social media marketing plans. They include:

Live videos

This can only be effective if you have large social media following. You take advantage of Facebook Live, YouTube Live, Twitter streaming or other live streaming services to connect easily with your audience. With this, you can have some form of conversation or dialogue with your viewers and get to understand what they want. Live-streamed videos are suitable for announcements, advertisement, and gathering product information from customers. Having regular short video updates can keep your audience engaged, and you can even add more social media followers as a result. The live video should have Q&A sessions and direct chats where your followers can ask questions as you answer.

Tutorial videos

These types of videos have a significant appeal and are among the most frequently shared videos on social media. They should relate to your products and services and can even have many other topics regarding your industry. These videos should be precise but long enough, entertaining and must teach.

Informational videos

These are videos that can cover any topic, and their purpose is to inform your followers. As a way of ensuring that you get the best out of it, make the videos unique, attractive and insightful. Concentrate on making the content valuable and engaging so that the audience can share it. Since most informational videos are often boring, make a difference by producing yours correctly and ensuring the content is thought-provoking and worth sharing by the viewers.

In summary, while video marketing through social media can be the best alternative compared to using thousands of words that do not appeal, a strong video foundation must be established at the beginning. By continually producing different types of videos that give insightful information, different audiences from a wide range of platforms and demographics can be brought on board. If you have no video content currently on your social media, you should consider trying it as its popularity will continue to grow in the coming days.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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