- Throw an event
The holiday season is synonymous with events. Many people love to go out and enjoy themselves with their favorite food and dance. As a small business, you should capitalize on this by hosting an event that many people love. If your business is new to the community, perhaps an event would be a great way to announce your arrival. An event is a great way to encourage shoppers to come out in favor of in-store shopping instead of online shopping and enjoy themselves while getting items of their choice. While it may appear simple, it is always easy said than done. You have to be highly enticing to achieve this. For starters, book a live band and give the customers what they want in one place. Give them discounts and prizes to make everything enjoyable.
- Donate to a charity or a cause of your choice
A great way to connect your business to the community is through social good campaigns. Most customers expect companies to use the profits they make to help the community through donations or funding different projects in the area they operate. You can achieve this by donating some cash to a charity or project of your choice. Partner with a charity for a fundraising event or give a certain percentage of money from your sales within a given period. You can also collect donations at your in-store locations or online checkout process.
- Holiday-related giveaways
Coupons may seem like an old method to attract people, but many customers still actively look for them. According to research, more than 50 percent of adult shoppers use coupons. With coupons, you can gain a lot of extra revenue and increase sales. With coupons alone, retailers can make up to $300,000 annually. Combined with holidays, your small business can make hundreds of thousands of money with coupons serving as a valuable marketing tool.
- Host live social media sale
With many people using social media, they have become some of the most potent outlets that can help your small businesses reach customers during holidays. However, this does not mean that you just create a few holiday advertisements. This is becoming a common strategy for many businesses. Instead, host a 24-hour live social media sale at intervals, such as once an hour or four times a day. Make it worthwhile by using organic and paid social media advertisements. Create an attractive and easy-to-use landing page that explains how the sale works, when it happens, and other details that may help customers. Support the sale with social media hashtags or posts with a link to the landing page. Use various platforms like Twitter, Facebook, and Instagram and use catchy details to attract customers to click.
This holiday presents you with a chance to get creative in your marketing drive and attract more shoppers. Although consumers will spend a lot of money shopping, you need to give them a reason to spend it in your business instead of your competitors. This means that you have to launch a good campaign.