Sales & Marketing

Sales & Marketing (203)

Why More Businesses Than Ever Are Investing in Content Marketing

 

Just 36 percent of enterprise companies reported investing in content marketing in 2016. Today, 53 percent of businesses say they’re spending time and money on content, and that number is only expected to grow. 

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Percolating repeat business with loyalty perks

If you own a small business, you know how challenging it can be to keep customers coming back. Between intense competition, the changing economy and people’s transient nature, a business owner needs to be creative when it comes to maintaining a steady flow of established customers. For some business owners, offering loyalty perks is one way to keep the good vibes going and the Square app (or whatever a business uses for credit or debit payments) chirping.

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Four Factors To Motivate Your Employees Daily

While a healthy paycheck contributes to employee satisfaction, money won’t keep the best employees if other more important aspects of their employment are not met, according to one of the nation’s principal authorities on leadership science.

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Top Tips for Marketing on a Budget

While, “If you build it, they will come” worked in Field of Dreams, it’s far from reality when it comes to marketing your business. If you don’t actively promote your company, the results could be disastrous. Still, a lot of companies have marketing budgets that are tight. How do you know how much to spend, and where to invest those funds?

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How To Be A GREAT Salesperson…by Monday Morning!


In 2018, the world of sales looks exponentially different. Forecasters predict one million traditional salespeople will lose their jobs within the next two years. Evolving technology is creating new trends and challenges, so how can you avoid becoming another statistic?

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Five Steps to Create a Winning Team

Just like the New England Patriots and the Philadelphia Eagles, great teams do not happen by accident. There has to be deliberate intention in investing in the team and a shared goal that is bigger than any one team member.

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Small Business Optimistic

The most recent National Federation of Independent Business survey shows that businesses continue to feel optimistic about the economy, reports Bloomberg Markets. Read more...

SEO is important to your small business

seoIf you were under the impression that Search Engine Optimization (SEO) might be losing its luster, guess again. According to Craig Petronella, founder the CEO of Petronella Marketing, SEO is the “oxygen in the room for a business. If a business doesn’t market, they don’t get business and don’t survive.” Read more...

4 Ways Businesses Can Be More Customer-Centric – And Successful

customer serviceThere’s a lot of talk these days about companies becoming “customer-centric.” It means putting customers at the center of the business. The idea is to build positive consumer experience both before and after the sale, with customer retention and repeat business as the goal. Read more...

How to prevent social media burnout

Social Media AddictionIf your professional responsibilities include ensuring the small business you own or run maintains an active social media profile, you are keenly aware of the time, energy and planning it takes to make the process hum. And, according to the Marketing Rule of 7, a prospective client or customer needs to “hear” your message at least seven times before they will convert a look into a purchase. Read more...

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